A Greek Life Recruitment App
Designed for Confident, Stress-Free Sorority Admissions
About Going Greek
Going Greek is a mobile-first lifestyle and productivity application built specifically for U.S. college students preparing to enter Greek Life. Designed as a Greek Life recruitment app, the platform supports students through the highly competitive and emotionally demanding sorority recruitment process, which often involves strict deadlines, recommendation letters, personal presentation, and constant peer comparison.
The app was created to reduce this pressure by bringing structure and clarity to the entire recruitment journey. It combines practical planning tools such as organized checklists and progress tracking with community-driven features that allow students to connect, share experiences, and seek guidance from peers.
By unifying admissions strategy, social support, and lifestyle guidance into a single Greek Life recruitment app, Going Greek helps students feel more prepared, confident, and in control as they navigate the recruitment process.
Industry
Education Technology (EdTech)
Services
Mobile App Development, UI/UX Design, Product Strategy & UX Research
Business Type
Direct-to-Consumer (B2C) App
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App UI - Text Field
Home Screen & Setting
Client Requirements
1
Targeted Platform
A mobile-focused Greek Life recruitment app built specifically for students preparing for sorority recruitment, with tools tailored to a competitive and time-sensitive admissions journey.
2
Strategic Planning Tools
Clear, structured checklists such as recommendation letter tracking and deadline management to simplify and organize the entire recruitment process.
3
Community Features
A dedicated peer-to-peer discussion space called “Rush Talk”, designed to replicate the trust, openness, and engagement of real-life student communities.
4
Lifestyle Integration
A curated, shoppable Outfit & Self-Care section to support recruitment presentation, confidence-building, and personal branding.
5
Premium Brand Identity
A refined, high-end visual language using serif typography and polished UI elements to align with the expectations and aspirations of the target audience.
40%
Improved Recruitment Readiness
60%
Faster Planning & Task Completion
3x
Higher Community Engagement
100%
Mobile-First Platform
Services We Provided
1
Admissions Strategy Tools
Deadline tracking, recommendation letter management, and structured application workflows designed specifically for a Greek Life recruitment app.
2
Community Support Platform
The Rush Talk feature enabling safe, meaningful peer discussions and shared guidance throughout the recruitment process.
3
Lifestyle & Styling Experience
Shoppable outfit guides and self-care recommendations tailored to key recruitment phases.
4
Social Resume Builder
A digital profile system allowing students to showcase achievements, interests, and personal highlights within the Greek Life recruitment journey.
Login/Sign up Screen
Our Process
Our approach was deeply user-centric. Complex admissions workflows were translated into clear, actionable checklists. Community interactions were designed to feel safe, supportive, and authentic. Outfit and lifestyle content was organized into a clean grid layout for effortless discovery. Every feature within the Greek Life recruitment app directly addressed a real student pain point identified during the research phase.
Challenges Addressed
The primary challenge was balancing the seriousness of college admissions with a lifestyle-driven, fashion-forward experience. This was overcome by implementing a unified premium design system that felt both professional and aspirational, ensuring functionality without compromising style.
Rush Checklist
Final Outcome
A polished, all-in-one Greek Life recruitment app that empowers students by seamlessly blending productivity tools, social engagement, and lifestyle guidance into a single premium experience helping users approach Greek Life recruitment with confidence and clarity.
Conclusion
Going Greek showcases Mathionix’s ability to design and build purpose-driven digital products that balance functionality, community, and lifestyle seamlessly. By deeply understanding the challenges of Greek Life recruitment, Mathionix translated a high-pressure, fragmented process into a structured, mobile-first experience that feels both supportive and aspirational.
Through a user-centric approach, premium UI/UX design, and scalable mobile development, Mathionix delivered an all-in-one Greek Life recruitment app that empowers students to stay organized, connect with peers, and move through the recruitment journey with confidence and clarity. This project reflects Mathionix’s expertise in creating impactful products that solve real-world problems while maintaining strong brand identity and usability.